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Last Thursday, I had the pleasure of keynoting the MarketSTL conference here in St. Louis. I met up with some old friends from last year's event and even had the chance to meet some new friends from a local, St. Louis creative agency, The Loud Few.  They were doing an awesome job of keeping their twitter followers updated by providing real time updates as speakers made important points in their presentations (#marketstl twitter timeline).  Although I was listening, I was also following along and I experienced just how powerful Twitter has become.

There was one point in the day where the conference room we were in was getting cold. A mere mortal would have gotten up, walked out, found a maintenance guy and asked them to turn down the thermostat. However, this was a conference room full of social experts and Lisa Keller (@lisackeller) and Erin Steinbruegge (@steinburglar) would have none of that. They sent a tweet out to @lumiereplace and asked them to turn down the A/C.

So what happened? Not long after the tweet, a maintenance man walked in and turned down the thermostat. A quick "thank you" went out from the girls to @lumiereplace and all was good. Kudos to @lumiereplace for being a big brand that "gets it".  

This has me thinking; I wonder if I send a tweet to @cesarkeller to bring me a sandwich, if he will be as reliable as @lumiereplace. Let's see.